join our team
we are seeking a
marketing/communications lead
~6-8 hrs / wk, $20-22/hr depending on experience
Help our small health education project -- Integrative Bodywork Education -- grow its reach by managing public-facing communications, maintaining back-end platforms, and refining a values-driven marketing strategy. The ideal candidate will meet the professional requirements and embody our team's values below.
responsibilities
Community Engagement (Social Media, Email)
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Monitor message inboxes 2-3x/week, sort incoming messages for form replies or special replies by Admin
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Manage & amplify social media campaigns (relating to upcoming classes, livestreams, newsletters, video releases, etc.)
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Promote & Help plan Weekly-ish Free Livestream
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Create Monthly Newsletter
Outreach & Growth
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Create brand awareness by finding and regularly engaging with social media accounts of allied professionals, organizations, and networks/channels
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Develop (with Mike) high-value partnerships for podcast/webcast interviews, conference speakerships, teaching collaborations, etc.
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Analyze the performance of social posts, videos, and email campaigns and refine marketing/promotional strategies
Backend Communications Admin
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Enact changes to website (Wix platform + simple HTML)
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Maintain Backend Linkages between Mailchimp / Eventbrite / Wix / Facebook
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Schedule & format social media posts in Hootsuite
skills & experience
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Clear writer & communicator
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Organized & able to work in a small team
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Experience in executing successful marketing campaigns with targeted goals/ROI
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Basic facility with back-end web platforms (e.g. Mailchimp, Hootsuite, Wix, Eventbrite)
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Prior experience/interest in Healthcare & Wellness fields
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BONUS: Prior knowledge of basic HTML for static design edits
Key Indicators of Performance (first 4-6 months)
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Increase Course attendance by 5-15 attendees / workshop. (from ~20 avg to ~30 avg)
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Increase Media follows from ~5k (FB) and ~1k (Youtube) to > 7k and 2k, respectively
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Develop a robust Content Strategy / Workflow with Mike and Admin for streamlining future teaching efforts
our team values
We embody our teaching principles in all public communications
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We create a welcoming, curious, and honest space for learning
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We ground ourselves in scientific evidence and lived experience
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Our media outreach is centered on mini-lessons, vivid visuals, and meaningful questions
We are committed to each other’s growth in the workplace.
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We welcome co-workers of every ethnicity, cognitive style, body form, and gender expression
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We strive to give and receive honest, actionable feedback about our work
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We maintain an awareness of the overall project, and continually refine our collaborations
We focus on building Community over Audience
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We periodically engage our followers / attendees in evolving our offerings via surveys and informal discussions
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We create opportunities for motivated students to contribute content / discussion / moderation
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We strive to humanize the science we teach, by centering the scientists, conferences, and collaborations that pertain most powerfully to bodywork and embodied practice